The CRM List—Social CRM
Social CRM (sCRM) includes the strategy, processes and technology to collectively engage customers in a dialogue that satisfies customers' increasing requests for access to information and resources while providing suppliers with unprecedented feedback, customer engagement and improved customer relationships.
Social CRM extends traditional and largely transaction based CRM strategies with Web 2.0 tools and empowers brands to truly engage customers and as a result advance their customer relationships along a continuum from initial buyer to repeat customer to collaborative partner to unsolicited advocate. Social CRM business strategies recognize the change in controlling the dialogue from the supplier to the customer. However, Social CRM also empowers suppliers to employ tools which are user driven, collaborative, interactive and transparent in order engage customers at the time, place and method they prefer.
Social CRM List for Sales Professionals
Several social networks and online destinations offer a variety of prospect and customer information. Forward thinking sales pros are taking advantage of these sources to better prepare for outbound calls and even uncover buying signals which influence sales strategies.
Social CRM List for Marketing Professionals

Lead management software and marketing automation systems (aka Revenue Performance Management systems) are morphing with several types of social media tools and social network destinations in order to mix social CRM tools with internal marketing software systems.
Social CRM List for Customer Service Professionals

Open communities, vendor managed communities and social networks are becoming the preferred destinations for buyers seeking objective references for products and brands as well as customers seeking answers to questions—or delivering both rants and raves.
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Jive's flagship product is Jive SBS (formerly Clearspace), which ties together collaboration software, community software, and social tools. The most recent Jive SBS release added microblogging, enterprise IM and support for OpenSocial. |
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The Lithium Social CRM software includes online customer community applications such as blogs, forums, innovation management, live chat, and tribal knowledge bases with the broader social web and traditional CRM business processes. |
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This community-based product is described as "people-powered customer service". Anyone can ask a question, submit an idea or complaint, or give a comment. Companies can respond to issues regarding their products or services and their responses are marked as official answers. |
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Uservoice provides hosted feedback forums which allow customers to create, discuss, and vote for ideas—and allow companies to better understand customer intent and sentiment and further better serve customers and improve customer relationships. |
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Radian6, acquired by Salesforce.com, gives you a social monitoring platform (sometimes called social listening or web monitoring) to listen, measure and engage with your prospects and customers across social networks and most of the social web. |
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